Phillip R.T. Terrill
COMPANY: Burks & Bailey
“Some people dream of things that never were, and say why? Others dream of things that never were and say why not?” These words, from George Bernard Shaw, fuel the business efforts of Phillip R.T. Terrill, the 24-year-old co-owner of Burks and Bailey.
Burks and Bailey is a line of high-end bow ties created by Phillip R.T. Terrill and John Bailey. “We actually started throwing the idea around in 2012 [because] we didn’t really like the traditional ties. We wanted to infuse our personalities and incorporate that into the designs and into the brand. Burks & Bailey reflects who we are and what we enjoy”
Terrill, a native of Minneapolis, says becoming an entrepreneur was not a difficult decision. It was the only decision. “I actually come from a family of entrepreneurs, so I didn’t really have a choice. It was kind of in the DNA to be an entrepreneur.” Further, he credits his great grandfather for birthing the entrepreneurial spirit in him. “My great grandfather was an entrepreneur who had a club in Minneapolis. It was like a gratuitous thing that was going to happen at some point. Being around entrepreneurs and business people…influences your trajectory in things you want to do.”
Terrill’s mother, who is also an entrepreneur, played a huge role in his decision to be his own boss. “If it wasn’t for my mother I wouldn’t be here.” She instilled in him the importance of hard work, dedication, commitment and the importance of following through. For Terrill, these values have had the biggest impact on his path.
Burks and Bailey does not produce average bowties. Their upscale bowties retail for $95.00. “We wanted to stay under the one hundred dollar, or the three digit mark.”
Along with sales through their website, Burks and Bailey has recently teamed up Buckhead Haberdashery, a fine men’s clothing store. In the near future, the company will also be partnering with the Ritz Carlton magazine. Terrill believes that this will be a huge step forward for the brand.
Burks and Bailey remains proactive in using all available mediums for promoting their business. They have a partnership with Modern Luxury in Atlanta, which helps propel the brand through several channels and reach various demographics. “Our target market is any individual who is willing to take the risk to look bold, to look different and say why not in their wardrobe.”
Bow ties are just the beginning for Burks & Bailey. Terrill says, “We are getting ready to come out with pocket squares to go along with our current collection of ties. We will see where it goes from there. We are trying to stick to what we are doing now and build…so there is a foundation to expand upon.”
Terrill’s advice for aspiring entrepreneurs is simple, yet complex; just like his brand of bowties. “Just go for it.”