Ashley Williams

COMPANY:  Couture Luv

AGE: 27

LOOKING FOR:  Customer awareness, partnerships and community support

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Ashley Williams is the quintessential entrepreneur. As a child growing up in Atlanta, Georgia, she was determined to be a great lawyer someday. Upon graduation from Stone Mountain High School, she attended Florida State University, receiving a Bachelor of Science in Criminal Justice. Not long after she faced an unfortunate truth: the career she spent her life pursuing no longer suited her aspirations. Even worse, with a very specialized degree, employment opportunities in other industries did not find the criminal justice candidate and ex-lawyer-to-be as attractive as many would think. Finding a job was an elusive task to say the least.

Meanwhile, Williams had a growing affinity for the fashion industry, and as entrepreneurs often do, she followed a passion and solved a problem; she gave herself a job, becoming the CEO of her own business. This was the birth of Couture Luv, a “shopping haven for fashion forward girls looking for the best deals.”

Williams is driven to provide deals to women all over the world, offering trendy styles at reasonable prices. As she notes, “our mission is to make every customer a VIP client through a personalized shopping experience from the moment they put an item in their shopping cart, to the day it arrives at their door.” If Williams continues to match her vision with her relentless tenacity, success will be an inevitable side effect. Courageous in her commitment to a dream, Williams is also a “VIP”.

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